COACHING FOR
HR leaders, executives, and business owners ready to lead better.
Using Hogan-based assessment and 20 years of real operating experience, I am passionate about values-aligned coaching.
Using Hogan-based assessment and 20 years of real operating experience, I am passionate about values-aligned coaching.
Most coaches talk about potential. Amy Benoit has spent 20 years actually unlocking it — inside some of the most complex, fast-moving organizations across the globe.
As Senior Vice President of Human Resources at Lumine Group, Amy built an entire people function from the ground up — growing from a team of one to a global HR organization of 50 professionals, supporting 35 business units, 4,000 employees, and a revenue expansion from $151M to over $800M.
She has advised boards and governance committees, led HR through dozens of mergers and acquisitions, and developed the kind of leadership pipelines >70% of senior leaders were promoted from within.
She knows what it takes to perform at the top — and what gets in the way.
Today, Amy brings that operating experience directly to leaders and businesses who are ready to grow. Whether you are an executive navigating a pivotal career moment, an HR leader building credibility at the table, or a founder trying to build a people infrastructure that actually works — Amy offers something most coaches cannot: she has done the job, at scale, under pressure, in the real world.
She does not just coach potential. She has lived it.

Most leaders do not plateau because they lack drive or intelligence. They plateau because no one around them is willing to tell them the truth.
Hierarchy gets in the way. Politics gets in the way. And the more senior the role, the fewer people exist who will give you an honest read — without an agenda.
That is the gap I fill.
With over 20 years inside complex global organizations, I bring real-world context to every coaching relationship. I use Hogan Assessments to surface what self-reflection alone rarely uncovers — strengths, blind spots, and the patterns that emerge under pressure. And then we work with what we find, honestly and practically.
I am not a neutral sounding board. I have sat at the table long enough to know that 'good' looks different depending on the organization, the moment, and the stakes. I will help you figure out what it looks like for you — and whether you are living up to it.

Amy Benoit, CHRL is a seasoned HR executive with over 22 years of experience across a variety of industries from M&A to consulting to industrial manufacturing. Amy is more then an HR professional - she is deeply passionate about enabling people, and businesses, to achieve their true potential. Amy holds a MSc. in Global HR from the University of Liverpool, a Diploma in ESG and a Certificate in Risk Management from Corporate Governance Institute. She also holds certificates in Enterprise Risk Management and HR Committee Effectiveness from the Institute of Corporate Directors. She is Certified in Hogan Assessments and leverages this tool to empower personal and team based coaching.
"As a Partner of a growing search firm, I was dealing with the kind of people and leadership challenges that most business owners face but few talk about openly. Amy brought a rare combination of executive-level HR expertise and genuine coaching ability to our work together. She helped me see blind spots I did not know I had, make better decisions about our team, and lead with more confidence and clarity.
What sets Amy apart is that she has actually done this at scale - she is not teaching theory, she is sharing hard-won experience. She listens, cuts through the noise, and tells you what you actually need to hear rather than what you want to hear. For any executive or business owner who wants a thinking partner with genuine depth and real operating experience behind it, Amy is the person I would call first."
— Adam Somers, President, ASJ Search Group
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